Alexander Shorokhoff Frozy

Probably the hottest innovation in cool design!

Alexander Shorokhov’s tireless pursuit of the new, the different and the creative has made his watches highly sought-after collector’s items worldwide. A prime example of this is the ‘Frozy’ model – arguably the hottest innovation of the year!

The name is a coined term that immediately evokes a frosty, crystal-clear inspiration – and it is precisely this feeling that is reflected throughout the design. The key innovation lies in the completely redesigned case. It features an expressive, stepped structure comprising several bezels. The distinctive surface finish is reminiscent of sparkling diamond dust and lends the case a unique aesthetic depth. A special blasting process, refined through meticulous handcrafting, creates an extraordinary glittering effect that gives the collection a completely new visual highlight.

However, this effect is only one aspect of the surface finish. In future models, it will be possible to finish the individual bezels with different plating, thereby creating completely different looks for the case. The crown itself also follows the design language of the case, featuring a stepped, harmoniously coordinated design.

The sapphire crystal case back offers a view of the Calibre 2892/SW300 automatic movement with its hand-engraved and finished rotor – a mechanical work of art that underscores the manufacture’s precision and attention to detail.

The dial also contributes to the model’s distinctive appeal. Crafted from shimmering blue agate, it enters into a fascinating visual
dialogue with the sparkling bezel. White hour and minute hands provide clear accents, whilst the second hand, in a bold fuchsia shade, adds a lively splash of colour. The colour coordination with the leather strap ensures a harmonious overall look.

On the wrist, an automatic watch stands out, impressing and captivating with its extraordinary and innovative design. The Frozy is limited to just 60 pieces worldwide.